Selling

I know selling a home can be more emotional than buying one, and I’ll leverage my experience and market know-how to ease you through the process. But first I’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. I have a track record of proven success, and you can rely on me to be your champion and best source for solutions.

My process starts with a focus on uncovering the most compelling aspects of your home by immersing myself in the property and its context. Starting with understanding the home's unique features—architectural details, modern upgrades, or location perks—through conversations with you and a thorough walkthrough. I pay attention to what evokes emotional connections, such as natural light, flow of the layout, or outdoor spaces. Then I research comparable properties in the area to identify what sets your home apart.

To ensure a successful listing launch, I take a comprehensive approach that begins with getting the property visually ready. This includes arranging any necessary updates, renovations, and staging to maximize its appeal. I coordinate and execute professional photography and videography, capturing stunning interior and exterior visuals. From there, I develop a cohesive visual identity and tone, crafting compelling listing collateral and designs. I tailor monthly advertising plans and implement full-funnel print and digital media strategies to maximize exposure, ensuring the property is positioned to attract the right buyers and achieve the highest possible return.

My personalized marketing strategy begins with identifying the ideal buyers for your property. By crafting tailored messaging and targeting specific buyer audiences, I ensure maximum exposure and impact. This approach combines organic media placements, strategic print and digital ad campaigns, engaging open houses and private tours, promotion within agent network groups, communication with Compass agents through internal channels, and leveraging Compass-owned media platforms to showcase your home to its fullest potential.

The Compass data dashboard monitors and tracks marketing efforts with precise metrics. You can expect consistent email updates with these insights on how your listing is performing. I am able to measure the success of each initiative, share the results with you, and adjust efforts to maximize impact. The key metrics are:

• Total Number of Views

• Views by City

• Organic Search Performance

• Traffic Source

• Average Time Spent/Page

• Click Through Rate

• Cost Per Click

My negotiation strategy is designed to secure the best possible outcome for you. I leverage deep market knowledge, strategic pricing insights, and a clear understanding of your priorities to present your property in its best light and attract strong offers. I am skilled at creating competition among buyers, expertly handling counteroffers, and staying firm on terms that align with your goals. With a focus on clear communication and meticulous attention to detail, I navigate every step of the process to maximize your sale price and ensure a seamless, successful transaction.

Once you’ve accepted an offer, I’ll personally oversee every detail to ensure a smooth journey to the finish line. From coordinating inspections and managing contingency removals to tracking loan progress (if applicable), I’ll keep everything on track. When it’s time, I’ll arrange the final walk-through and ensure all closing steps are seamless. Then comes the exciting part—escrow closes, payment is made, and your home officially finds its new owner. It’s my mission to make this milestone as rewarding and stress-free as possible for you!